woken coffee


How do you distinguish one coffee pod from another in a market filled with coffee pods?

We worked with Woken Coffee, a sustainable coffee brand to create their brand identity, design their 100% compostable coffee pod line, and create their online shopping experience. Our departure from conventional coffee motifs and focus on the feel good moment of an eco-friendly coffee fix is already getting buzz in market.


The Packaging

We created a functional and flexible packaging design system made with 100% recyclable materials.

Screen Shot 2018-04-19 at 11.16.17 AM.png
Screen Shot 2018-04-18 at 1.55.38 PM.png


The web experience is designed to engage, delight and convert. Playful animations and bright buttons perk up visitors and make shopping and subscriptions easy and fun.

Artboard 2.png
Artboard 2 Copy.png
Artboard 2.png

The Woken Team

Brand Strategy: Marni Borek

Design: Meghan Byrnes-Borderan

Web Development: Josh Shuyler

Copy: B.J. Fleming