woken coffee

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How do you distinguish one coffee pod from another in a market filled with coffee pods?

We worked with Woken Coffee, a sustainable coffee brand to create their brand identity, design their 100% compostable coffee pod line, and create their online shopping experience. Our departure from conventional coffee motifs and focus on the feel good moment of an eco-friendly coffee fix is already getting buzz in market.

 
 
 
 

The ORIGINAL Packaging

We created a functional and flexible packaging design system made with 100% recyclable materials.

 
 
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PACAKGING 2.0

We revisited the original package design with the goal of making it even more eco-friendly! The 2.0 box design is even smaller and less wasteful — and it’s caught the attention of some very cool girls on the ‘gram.

 
 
 
 
 
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THE WESITE

The web experience is designed to engage, delight and convert. Playful animations and bright buttons perk up visitors and make shopping and subscriptions easy and fun.

 
 
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The Woken Team

Brand Strategy: Marni Borek

Design: Meghan Byrnes-Borderan

Web Development: Josh Shuyler

Copy: B.J. Fleming